The video starts with a photographer dropping his $2000 lens on the ground. He picks it up and says "Here's what to do if you drop your lens and get it really dirty." "Give it a good rinse," he says holding his lens under running water and putting hand soap on it. "It can be hard to get in all the nooks and crannies, so a bit of soap doesn't hurt." "To check the inside, just unscrew the front of the lens." He does that and then puts it under a coffee maker. "But let's be real, it's gone. So let's switch to de-stressing with a good cup of coffee," he says as the machine pours coffee into the lens. "A little known fact, the inside of a camera lens looks an awful lot like the inside of an insulated mug." He makes foamed milk and pours it into the lens as well. While drinking the coffee: "So that's how you turn a $2000 lens into a nifty little coffee mug." He raises the lens with an approving nod. "You're welcome."